Tradition and
modernity
Tradition and modernity … happily married
When a young, eager masterchef (with a 7-star commitment to quality) and his marketing maverick bride (with the keenest eye for consumer needs) spotted a never-before opportunity, they created a whole new expression of celebration. And so began the amazing journey of the house of Sam’s and its luxury, vegetarian catering brand Sam’skriti. Purity – exemplified by culinary excellence, epicurean innovation, customised menus, pristine execution and extraordinary gastronomic experiences.
Chef CEO … meet multi-cuisine maestro Samir Singla
Love of good food. Zeal for life. Respect for nature. Care for the planet. And, of course, passion for creating gourmet delights. That’s Samir – a man of many talents, all of which are on display on every occasion. A champion of vegetarian cuisines, an avid advocate of sustainability – and an evangelist for local produce and painstaking processes. An active member of World Association of Chefs and Indian Federation of Culinary Associations, Samir brings to the table his refined repertoire and a rare celebration of the senses.
Director Business Development ... meet the gamechanger Gunit Singla
An abiding belief in hospitality. A redefined level of commitment. A deeper understanding of the playing field. And, of course, a determination to excel. That’s Gunit – a woman of many facets. A crusader for positive change, a campaigner for equality and diversity – and a role model for women entrepreneurs. A member of leading industry chapters and domain conclaves, Gunit serves up progressive ideas, marketing smarts and proactive thinking keeping the company always several steps ahead in the game.
Tradition and modernity - Belief and ethics Tradition and modernity - Belief and ethics
Belief and ethics - The past and future Belief and ethics - The past and future
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Beliefs and ethics … a recipe for enduring success
What truly sets Sam’s apart is a thoughtful approach and a rare business ethic that redefines what hospitality really means. Every event is seen an opportunity to befriend and support clients, anticipate and surpass expectations, surprise and delight with innovations. So much so that hosts begin to feel like guests themselves! Not surprisingly, word of mouth has been organic and generous about the carefully curated menus, thoughtful customisation, refined execution and sustainable sourcing and practices.
The past and the future … a flavoursome combination
Tradition endures even as trends evolve. The Hive is a 10,000 sq ft culinary campus – the operational epicentre of the business. It is where well-equipped vegetarian workstations and well-trained specialists in regional vegetarian fare get to work on every event from end to end – optimising valuable time, ensuring perfect coordination and providing seamless execution. The proprietary Honeycomb software tool and the Party Planner platform turn occasions into lasting memories.